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Hop over to Medium and publish a post that can be seen by readers. The first time I published a post to Medium, it got over 17,000 views—99 percent of which came from their community, not mine. Of course, inside of the post I had several links back to my stuff, which got me some solid referral traffic. You should identify any blogs or websites that are influential in your industry and send them some original content to publish. When you do guest post, make sure that you have a strong author byline attached with links back to your best stuff. It’s a natural flow for someone who reads an awesome post by a new author to see who wrote it and dig deeper, maybe by checking them out on Twitter or visiting their site.
While free advertising is ideal for any business on a tight budget, an alternative advertising method you can try is advertising on Bing.com with Microsoft Advertising. When you sign up and spend your first $25, you get $100 in free ad credits. Since businesses usually go with Google for search engine advertising, there’s far less competition for clicks. You can advertise a search term on Bing for about ⅔ the price and capture not only their traffic, but also other sites powered by Bing like Yahoo, NBC, and AOL. Click here to get started.
Especially if your business relies on local customers or foot traffic, you want to make sure your business is listed in as many online directories as possible. More listings ensure your business comes up in more local searches, which translates directly into more customers finding your business. Want to make sure your listings are accurate and are being seen in local searches? Click here to scan your listings for free and find out how well your business is listed across the web.
A lesser known social media bookmarking site that is making gains is StumbleUpon. Essentially this site allows users to “like” certain websites, add them to their profile and pass them along to their friends and acquaintances. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.
Banner ads are image-based advertisements that often appear in the side, top, and bottom sections of websites. They can range widely in terms of size, design, and function. You'll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google's Display Network, or you can buy the ad space in the same manner you'd buy an ad on a newspaper.
TV ads are a form of outbound marketing, also known as interruption marketing, which relies on interrupting viewers in an effort to get their attention. In order to avoid being received as obnoxious by viewers, many television ads now make an effort to appeal to a viewer’s emotions through humor, a sense of goodwill, nostalgia, or even sometimes anger or sadness. For many TV ads, the main objective is to be emotionally powerful and memorable.
Salespider is based on the social networking concept and is the largest platform to connect business owners. It also offers free services related to sales leads, classified ads, business forums, prospect lists and business directory. The home page is pretty neat with well laid out categories. You can choose from the hundreds of categories and find the best deal, join the enormous business community or post an ad and all for free.
USNetAds.com does not require sign up and gives you unlimited access to your ad postings, though it only allows you to upload one image per ad. It also gives you the option to include a link back to your website. Users of the site can search with specific filters like location, keyword, ad ID, and even the ad owner’s name, so make sure you enter your details accurately.